AI automation that works like a PA — without the overhead.
Practical, targeted automation for solopreneurs, agents, and small teams. I build systems that quietly handle the work that shouldn't need a human — so you can focus on the work only you can do.
Built like a PA, priced like a tool.
Most automation consulting is built for the enterprise model — complex platforms, ongoing fees, retainers in the tens of thousands. I work differently.
Targeted, not transformational
I find the 20% of work creating 80% of the drain, and automate exactly that — no sprawling transformation project.
Low maintenance by design
Systems your team actually runs — not ones that need a consultant on speed dial to keep alive.
Lean monthly cost
Most stacks run under RM300/month — versus RM3,000+ for a part-time PA doing the same admin.
You own it
Everything is documented and handed over. No vendor lock-in, no dependence on me to keep it running.
For the people the big tools forgot.
Solopreneurs
Running everything themselves.
Insurance agents & financial pros
Drowning in admin between clients.
Service providers
Ops eating into delivery time.
Small SME owners
Teams under 30, no AI expert in-house.
Common signals you're a fit: repetitive work that feels beneath your skill level · leads slipping through the cracks · your CRM and inbox managing you instead of the other way around · a nagging sense there must be a better way, but no time to find it.
A simple, focused process.
Discovery call
A short conversation where I learn where your time is actually going.
Diagnostic & proposal
I review your workflows — usually via a couple of screen recordings — then send a written proposal: scope, deliverables, timeline, and a fixed fee.
Build & test
I build, integrate with the tools you already use, and test in real conditions alongside you.
Handover & support
Full documentation, a walkthrough session, and 30 days of post-launch support — so you confidently own what's built.
Engagements scale with scope and complexity — most fall between RM3,000 and RM8,000, always quoted as a fixed fee. No hourly surprises, no scope drift. You know what you're paying before we begin.
→ Strategy sessions and advisory blocks for a continued thinking partnership
Additional services, on request.
Once the core automation is running, these help you keep building — available on their own or alongside an engagement.
Data analytics
Turn the data you already collect into clear dashboards and reports — so you can see what's working at a glance, without digging through spreadsheets.
Scoped per projectAdvisory & strategy blocks
Booked time to think through operations, tooling, and where automation fits next — a continued thinking partnership, not just a one-off build.
Session or block-basedOngoing automation support
Maintenance and iteration to keep your systems running smoothly, adapt them as you grow, and layer in new workflows over time.
Not sure which you need? We can map it out together on the call — I'll only ever suggest what actually moves the needle for you.
Book a 30-minute call. No cost, no pressure.
We talk about your operations, where time is being lost, and whether automation could meaningfully help. If it's a fit, we move forward. If not, you leave with a clearer picture — and that's value either way.
Pick a time on CalendlyPrefer to message first? Reach me on WhatsApp →
Referred by someone you trust? Mention their name when you reach out.